APRD 4873 Portfolio

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Lookbook

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This was a prototype of a men’s fashion lookbook called The Collective. The app is aimed to bring the same emphasis on design that women’s fashion has to men’s clothing that is usually old and outdated.

I wanted the app to be very clean with an emphasis on the images. The app wants users to be able to shop for new styles, but also “Show Off” to other users on the app. This allows the lookbook to be more of a collaborative space where people can share their styles with a group of people that are interested in their styles. Using images that bleed off the edges, users can feel like they are fully impressed in the app.

12 Degree Beer Cans

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12 Degree is a local brewery based out of Louisville, Colorado. While they have a strong fanbase and a good on-tap rotation, the brewery doesn’t sell their beers in any other form. As a way for them to branch out, I designed a few potential beer cans.

By holding on to their values of being both modern, but with heritage, I left the front of the can simple, contrasting it agains other types of Belgian beers. The brew names are paired with imagery that is symbolic of their titles. I put most of the information on the back of the can, allowing their logo to be the center piece.

Quote Poster

Final Update

Final Update

Version 1

Version 1

For the quote poster, we were tasked with laying out one of our favorite quotes in a way that would grab people’s attention. For mine, I chose a quote by Michelle Obama after reading her book Becoming.

I wanted to contrast the the colors, symbolizing the contrast between the idea of settling and working. By using the principles of proximity and common fate, I matched the angles and grouped the words to form two distinct yet similar sections.

Editorial Layout

Update

Update

Original

Original

In this project we were in tasked with laying out an article about Naomi Osaka and Serena Williams.

In the layout I wanted to highlight the intensity between the two athletes by using a dark background and colors that were bold. By adding the color accents to the text, it allowed the text to seem like it too was in motion, parallel to the motion of the athletes.